I have decided to change my brief slightly so that it focuses on cat owners rather than general four-legged pets. The reason for this is that there are already similar services that offer GPS tracking for dogs but not for cats.
I think this will let me target the app design and promotional video more directly at an audience of cat owners and they should feel more drawn towards the service because of this. I will keep to the idea of having a customisable character for the app, but will limit my mockups to changes in their fur colour rather than lots of options.
I will propose that the app could extend this functionality to let the user choose between different styles of facial features for their cat character, so that it can better match their own pet.
Pet Trails - Direction Change
