After our initial meeting we got some good feedback on our initial concepts and Mike went though some of the things he wants from the yearbook. Here are some of the key points:
- Gender Neutrality
- Don't over-emphasise the digital aspect of the course
- Communicate how the course is evolving without provoking a negative attitude towards the current course structure.
- Show the storytelling aspects of the course.
- Show the transmedia nature of the course.
- Mike likes abstract patterns and the style that 'processing' can generate.
I then started to jot down some ideas for the branding of the yearbook/course thinking about what he wanted to communicate:
I then moved into illustrator to tidy-up my logo concept, taking into account some of the contextual designs we had discussed previously:
These are the two variations I want to show at the meeting tomorrow:
