Design studio Moving Brands proposed a new brand identity for wikipedia that involved using a base logo that would change to supply a unique shape for each search term in their encyclopaedia the website.
In their own words:
“As a living identity, the mark uses javascript to self-generate a unique movement and mark for every search term.”
They also represent the nine sister sites through the use of nine equidistant nodes. Think this concept could work really well within our yearbook publication if we create a shape that is relevant to our year.
