This is a very inspiring presentation/lecture given by Ben Chestnut, CEO of popular email marketing client MailChimp. He talks in depth about what it takes to run a profitable fun/creative company and fight against the mundane routines that dampens the creative spirit of employees.
He also talks about his main hands-on role of listening to and connecting ideas between the different areas of his company and how this allows them to create an emotive and pleasurable experience for their customers by communicating delightful ideas.
I think a lot of his advice can be used by anybody working within a creative discipline, even as an individual, as much of the ideas discussed are about connecting different ideas together to create something brilliant and unique. The concept of delighting the user through the interface is another aspect of the MailChimp practice that I would love to apply to my own designs.
There is also an article (mentioned in the presentation) over on the FastCompany website. Here is one of my favourite quotes pulled from the article:
“Give yourself and your team permission to be creative. Permission to try something new, permission to fail, permission to embarrass yourself, permission to have crazy ideas.”
