“The models created from your user research can be fashioned into personas, which Souza describes as “tools for creating empathy among everyone in the project.” Use personas to guide user-centric copywriting by establishing very specific user goals and preferences.”This quote was taken from an article over on the Smashing Magazine website. Creating personas or 'user profiles' will be important for creating my interfaces that work well for the target audience.
Article: Guide to Creating Successful Product Pages
